Twitter is a highly misunderstood service – people either use it the wrong way or ignore it completely because it seems like a total waste of time. In fact, if used correctly, Twitter can be a massive source of quality traffic for your business.
Here are three tips on how to leverage the power of Twitter for your business:
Let people know you're on Twitter
There are scores of articles on how to get followers and be followed on Twitter. Strategies abound, and beliefs are varied. But there's also lots you can do passively that will gain you more followers on Twitter. If you have a blog or a website that has existing traffic going to it, add a link to your Twitter profile and ask your visitors to follow you. It'll cost you nothing and provides an additional means of advertising, plus give you the opportunity to reach out to additional people through your existing followers.
Another way to let more people know that you're on Twitter is to include your Twitter link at the end of every email that you send out. This works well because it'll bring you new followers without you having to do anything aside from sending your emails as you would normally do.
Tweet daily
The only way to build a strong relationship with your followers is to interact with them, whether you're asking them questions, giving them answers, sending them free stuff, or whatever. The important thing is to tweet at least once every single day. This way, you'll get more eyeballs on your tweets.
You don't necessarily need to position yourself as an expert in your field on Twitter, although it helps. What you do need to do is to position yourself as a trustworthy marketer. This means you shouldn't tweet out affiliate links until you're at the point where you know your followers won't mind. Of course, that is a long way off, so you'll do good to start off with tweeting things of interest or value. For example, tweet about yourself or your life, tweet an "inspirational quote of the day", or tweet about your new blog post. A bonus is that if people like your tweets, they'll retweet it to their followers, thereby giving you additional free traffic, not to mention a credibility boost.
Don't use Twitter automation software
Some people might disagree about this, but I wouldn't recommend using Twitter automation software because it makes your interactions less personal. There is software that automatically sends welcome messages to everybody who follows you, software that schedules your tweets for you, and much more. People can tell when they're talking to a machine, so try to add your own personal touch to as much of your Twittering as possible.
Twitter is the ultimate social media site for marketers because of the potential to reach thousands or even millions of people while costing even less than it would to send emails to that many people. There are strong similarities between Twitter "marketing" and email marketing. For example, the level of success that you achieve with both is directly related to the relationships that you build with your tribe. There is one important difference between the two, however — you can tweet a hundred times in a day to your followers and be considered a good Twitter user. But try emailing more than twice a day and you'll have people barking up your tree.
That's proof of the potential power of Twitter for your business.
Leverage that power, and you'll grow your business by leaps and bounds.
Twitter, along with other social networking sites are important in building your online marketing empire. Dr. Bob Clarke is an online marketing and branding expert who teaches his team of new and experienced entrepreneurs the secrets of selling anything to anyone, anywhere in the world.
Apply directly to become part of Dr. Clarke’s entrepreneurial team at http://LeadersForSuccess.com?t=ezart. You can gain access to more of Bob’s training at http://BobandRosemary.com.
