Word is abuzz about Google's latest news about social search and how it's going to change the way we view social networking forever.

An experimental service, newly minted from Google Labs, came up with a way to integrate content coming from your social networks into your Google searches. What will happen is Google is going to pull out information depending on your search from your social networks and see if any of your contacts and friends had something to say about that particular query. It can be anything from information regarding a new television, or what one thinks of a particular speaker or event.

In a way this gives you a somewhat more personal search result than before primarily because input is coming from the very people you know. It's like asking what they think about something without actually asking.

To subscribe to this feature means filling out a Google Profile which would then allow Google to pull out information from your contacts in the social networks you provide and see what content they are putting out. If you use Gmail, Social Search will look into that as well. Of course, the question of privacy is there. To address this, Google has said, "We tell you which data source we used in order to find that friend. We're doing our best to be transparent about how we found the relationships. And people have the choice of whether they want the feature or not."

Numbers have not yet been released regarding the number of people who have signed up to try it. It is still in its experimental stages now and we have yet to see its effectiveness in improving the quality of searches. But the premise seems good. It may make SEOs, businesses, and companies think a bit more about the content they put on sites.